Wednesday, February 9, 2011

Have you seen this sign?


Well, yes, I know you have seen this picture of the sign (if you have faithfully followed my blog). But have you seen the sign itself? Seems that it is missing. Sort of swam off, as it were.

The sign was intended to draw interest to Amazonia Aquariums, on North I-35, and apparently it succeeded. The owner, Caroline Estes, figures it was a fraternity stunt, as there is really limited use for a sign like this. Ms. Estes put it up to grab attention since Amazonia Aquariums is "right next door to a massage parlor that says ‘Girls Girls Girls,’ so we’re just trying to compete with the neighborhood advertising, It’s hard to compete with ‘Girls Girls Girls.’ “

Ms. Estes liked the sign because she says it was effective. It brought the curious into the store, although not always for the proper reasons. Not everyone who stopped in was looking for guppies. There was some confusion about the “nude” message, she said.

And actually, Ms. Estes is an expert on the "nude" message. She has been active in a number of demonstrations to protest the prevailing rules about female toplessness in Austin. Yes there are some. Well, a few. Al least enough to stage a good sit-in, only that's not what they called it.

So, if you see the sign, let Ms Estes know. If she's not off protesting somewhere.

No comments: