What's in a name?

Central Market is renowned for their enormous selection of wine - I am told. They have a big section which we can avoid, but they also stack displays all over the store, which I do pay close attention to, because once I clipped a display of bottled spirits with the grocery cart - with disastrous results. So I was amused to see a display of a wine labeled "House Wine" with a child's crayon picture of a house for its label. But that in no way matched the next display I saw.

Here's the label:


It's all in the name. I have nothing more to say.