Each year since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall.
- They should keep their eyes open for Justin Bieber or Dakota Fanning at freshman orientation.
- They have always lived in cyberspace, addicted to a new generation of “electronic narcotics.”
- The Biblical sources of terms such as “Forbidden Fruit,” “The writing on the wall,” “Good Samaritan,” and “The Promised Land” are unknown to most of them.
- Michael Jackson’s family, not the Kennedys, constitutes “American Royalty.”
- If they miss The Daily Show, they can always get their news on YouTube.
- Their lives have been measured in the fundamental particles of life: bits, bytes, and bauds.
- Bill Clinton is a senior statesman of whose presidency they have little knowledge.
- They have never seen an airplane “ticket.”
- On TV and in films, the ditzy dumb blonde female generally has been replaced by a couple of Dumb and Dumber males.
- The paradox "too big to fail" has been, for their generation, what "we had to destroy the village in order to save it" was for their grandparents'.
- For most of their lives, maintaining relations between the U.S. and the rest of the world has been a woman’s job in the State Department.
- They can’t picture people actually carrying luggage through airports rather than rolling it.
- There has always been [pro] football in Jacksonville but never in Los Angeles.
- Having grown up with MP3s and iPods, they never listen to music on the car radio and really have no use for radio at all.
- Since they've been born, the United States has measured progress by a 2 percent jump in unemployment and a 16 cent rise in the price of a first class postage stamp.
- Benjamin Braddock, having given up both a career in plastics and a relationship with Mrs. Robinson, could be their grandfather.
- Their folks have never gazed with pride on a new set of bound encyclopedias on the bookshelf.
- The Green Bay Packers have always celebrated with the Lambeau Leap.
- Exposed bra straps have always been a fashion statement, not a wardrobe malfunction to be corrected quietly by well-meaning friends.
- A significant percentage of them will enter college already displaying some hearing loss.
- Women have always piloted war planes and space shuttles.
- White House security has never felt it necessary to wear rubber gloves when gay groups have visited.
- They have lived in an era of instant stardom and self-proclaimed celebrities, famous for being famous.
- Having made the acquaintance of Furby at an early age, they have expected their toy friends to do ever more unpredictable things.
- Outdated icons with images of floppy discs for “save,” a telephone for “phone,” and a snail mail envelope for “mail” have oddly decorated their tablets and smart phone screens.
- Star Wars has always been just a film, not a defense strategy.
- They have had to incessantly remind their parents not to refer to their CDs and DVDs as “tapes.”
- There have always been blue M&Ms, but no tan ones.
- Along with online viewbooks, parents have always been able to check the crime stats for the colleges their kids have selected.
- They have come to political consciousness during a time of increasing doubts about America’s future.
- Billy Graham is as familiar to them as Otto Graham was to their parents.
- Probably the most tribal generation in history, they despise being separated from contact with their similar-aged friends.
- Stephen Breyer has always been an Associate Justice on the U.S. Supreme Court.
- Martin Lawrence has always been banned from hosting Saturday Night Live.
- The Metropolitan Opera House in New York has always translated operas on seatback screens.
- A bit of the late Gene Roddenberry, creator of Star Trek, has always existed in space.
- Gene therapy has always been an available treatment.
- They were too young to enjoy the 1994 World Series, but then no one else got to enjoy it either.
- The folks have always been able to grab an Aleve when the kids started giving them a migraine.
- While the iconic TV series for their older siblings was the sci-fi show Lost, for them it’s Breaking Bad, a gritty crime story motivated by desperate economic circumstances.
- Simba has always had trouble waiting to be King.
- Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book.
- They grew up, somehow, without the benefits of Romper Room.
- There has always been a World Trade Organization.
- They have always been able to see Starz on Direct TV.
- Ice skating competitions have always been jumping matches.
- NBC has never shown A Wonderful Life more than twice during the holidays.
- Mr. Burns has replaced J.R.Ewing as the most shot-at man on American television.
- They have always enjoyed school and summer camp memories with a digital yearbook.
- Herr Schindler has always had a List; Mr. Spielberg has always had an Oscar.
- Selena's fans have always been in mourning.
- They know many established film stars by their voices on computer-animated blockbusters.
- History has always had its own channel.
- Thousands have always been gathering for “million-man” demonstrations in Washington, D.C.
- Television and film dramas have always risked being pulled because the story line was too close to the headlines from which they were ”ripped.”
- TheTwilight Zone involves vampires, not Rod Serling.
- Robert Osborne has always been introducing Hollywood history on TCM.
- Little Caesar has always been proclaiming “Pizza Pizza.”
- Chronic Fatigue Syndrome has always been officially recognized with clinical guidelines.
- They watch television everywhere but on a television.
- Point-and-shoot cameras are soooooo last millennium.
- Despite being preferred urban gathering places, two-thirds of the independent bookstores in the United States have closed for good during their lifetimes.
- Astronauts have always spent well over a year in a single space flight.
- Lou Gehrig's record for most consecutive baseball games played has never stood in their lifetimes.
- Genomes of living things have always been sequenced.
- The Sistine Chapel ceiling has always been brighter and cleaner.
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